Marketing, Sales, and Operations Executive

Crafting brands that
feel human, not manufactured.

10+ years of building brands with a clear voice, honest storytelling, and cross-team alignment, so what is promised is what is felt.

Selected Work

Projects that made an impact

New Service Offering
Product and Brand Development + Implementation

Led the research, development, and rollout of Lync, a patent-pending, survey-based offering that helps teams make culture measurable and usable in hiring.

Application · lync Survey

New Service Offering

Brand Refresh
Nationally Awarded Integrated Brand Refresh

Planned and executed a multi-channel rollout for Award Staffing’s refreshed identity, aligning the website, recruitment marketing, and sales materials.

Branding · Award Staffing

Brand Refresh

Print Marketing
Nationally Awarded Print Marketing System

Designed and wrote sales-ready print collateral that made Award Staffing’s message clearer, sharper, and more consistent in the field.

Graphic Design + Content · Award Staffing

Print Marketing

Service Line Creation
Managed Services Buildout

Helped build Apogee’s managed services offering end-to-end, shaping the sales motion, marketing story, and operational delivery model.

Services · Apogee Managed Services

Service Line Creation

Humanizing Employees
Humanizing Employees Campaign

Developed a story-driven content series that elevated employee voices and strengthened the brand’s human, people-first message.

Graphic Design + Content · Award Staffing

Humanizing Employees

Finding Futures
Nationally Awarded Recruitment Campaign

Created a brand aligned recruiting campaign that paired bold creative with clear messaging across print and digital touchpoints.

Graphic Design + Content · Award Staffing

Finding Futures

Healing Arts Program
Pediatric Oncology + Inpatient Behavioral Health Programming

Created and scaled healing arts outreach for patients, from concept through delivery, including program design, stakeholder communication, and funding.

Program Development · Gundersen Health System

Healing Arts Program

Sales Enablement Case Study
Highlighting What Matters: Client Storytelling

Designed and wrote a print ready case study that turned a client story into clear outcomes, simple messaging, and a strong sales asset

Design + Content · Award Staffing

Sales Enablement Case Study

About

Driven by curiosity,
powered by impact.

I’m an artist at heart who loves creative problem solving with real world stakes. I take messy, intangible challenges and turn them into clear stories, usable systems, and products teams can actually deploy.

My work lives at the intersection of brand, go to market, and operations, from positioning and design to rollout and adoption, with an emphasis on making the message feel human and the execution feel simple.

I also created Lync, a patent pending, survey based offering that makes culture measurable and usable in hiring, helping leaders translate “how we work” into something people can see, name, and act on, not just talk about.

Core Expertise

Brand StrategySales EnablementGraphic DesignProject LeadershipCampaign ManagementDigital MarketingContent CreationTeam LeadershipBudget OwnershipProduct LaunchChange ManagementCulture DiagnosticsProduct DesignStorytellingGTM StrategyMarketing Operations

10+

Years Experience

50+

Campaigns Led

$25M+

Revenue Driven

Get in Touch

Let's create something
meaningful together.

Open to full-time opportunities, consulting, and strategic partnerships.

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Designed with meaning by Derek Freese.

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